info@issnepal.org Basuki Marg, New Baneshwor 01-4592597
Customer
Centricity is the heart of innovation. You need to understand the customer to
create innovative solution. That’s where you need the technique called design
thinking. Design thinking helps to build innovative mindset by aligning the
need of the people and your business value with the trend and technology to
provide human centric problem solving.
As,
the behavior of customers are constantly changing with the emerging trend and
technology, it becomes competitive for business to cope up with the changing
trends and meet the demand of the customer.
For instance:
Nokia, being the best-selling mobile phone brand in the world in 1998, but
failed in 2011, because of the leader’s old mindset and not being able to meet
the customer behavior change.
That’s
why this course focuses on the skills of mapping and forecasting the impact of
trends on user behavior and business to map meaningful business opportunities
and creation of new product/ service offering along with developing design
thinking.
Who is it for?
Everyone
actually!
Mid-level
professionals, Change makers Product developers, Strategist, marketers,
entrepreneurs, Business/ Engineering and Design Students.
Learning
Outcomes
ü Build an innovation
mindset.
ü Understand the
general approach of design thinking and its applications
ü Identify
opportunities to develop a new product or service
ü Develop a prototype
of the concept and test the same
ü Build a business
case
ü Create a culture of
design and empathy and customer centricity in your organization
ü Align various
stakeholders towards a single purpose
ü Create real
business impact over sustained periods of time
Key
Highlights
ü 16 HRS - Instructor led session
ü Batch of 20 -30
ü Tailor-made
workshop to be done on real time pre- selected problem scenarios applicable to
the firm.
ü Shortlisted
problem-solving toolkit to be shared for future reference.
ü Over +150 successful trainings delivered by the team.
Modules Covered
ü Types of innovation and emergence of
experience economy
ü Introduction to service design
ü Introduction to system design
ü Basics of user experience (UX design),
Customer experience (CX) and brand experience (BX) design.
ü Live cases and best practices
ü Introduction to design thinking –
application, evolution, advantages and use cases
ü Introduction to experience design and user
empathy
ü Introduction to trend-based innovation and
behavioral design
Learning the tools for
ü Problem framing
ü User ethnographic research and insight
generation
ü Creating user journeys
ü Rapid ideation and prioritization
ü Prototyping and testing
ü Pitching an idea